![]() A lot of them offer free functionality, with an upgrade to unlock their full potential. So, as there are lots of free keyword research tools, surely you can just use them, right? Well, yes, of course. So which is the best keyword research tool for pay per click marketers? Free vs paid keyword research tools ![]() If you’re building both organic search results alongside optimising your paid search campaigns, there are definitely a few tools you’ll want in your armory. Is that $99 a month a wise investment if you’re just running a few PPC ads?Ĭhoosing your keyword research tool might depend on your general marketing strategy. There are a lot of options out there these days, with tons of free (and freemium) research tools for PPC and SEO.Īnd then there are lots of digital marketing tools with a whole ton of features that you might not even be sure you need. Building an effective PPC campaign means using keyword research tools.
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